DotAdmin User Guide

Cost Per Click Campaigns

In a cost per click campaign, balance is debited from the advertiser's campaign every time a user clicks on an advert.

Cost Per Click Settings.

The interface consist of a number of user editable fields, followed by a number of read-only status fields which display the current state of the campaign.

Cost Per Click Campaign settings:

Cost Per Click

The amount of money (in pounds) which is debited from the user's account every time a user clicks on a banner in this campaign.

Monthly Budget

The maximum amount of money which the advertiser is willing to spend in any given calendar month. Once this budget is reached in a given month, the banners in this campaign will not be displayed again until the next month

Daily Click Quota

The maximum number of clicks which the advertiser is willing to pay for an any 24 hour day. Once this number of clicks has been reached on a given day, the banners in this campaign will not be displayed again until the following day.

End Date

The date upon which the campaign is scheduled to stop. If this field is left blank the campaign will continue indefinitely, or until the advertiser's account balance has run out.